Page 10 Advertisements Column 1

Auckland Star, Volume LXXI, Issue 222, 18 September 1940, Page 10

A PRACTICAL FRONT FOUNDATION by Modaire WILL TAKE INCHES OFF / \ YOUR FRONT and HIPS! Yes, even if you've got a real ''problem" WjJ# 1 ,i\ figure, the EXCLUSIVE SLENDER- IT 1 •SING PATENT, so simply and quickly M ] adjusted, slims the weightiest front /*{Z, \\ I J and actually reduces hip measurements /. J 1 * j through constant wearing. / r-~-Oi I f I The corset sketched, featuring the / —/ iffik #1* / Practical Front patent—specially s *^-»^1 l TriJrf w, T®Rarf / . designed to decrease figure inches K R. / and increase figure beauty—gives hi Dti f§| IK / the most flattering tailoring to the (# !|[S M \ Wh| f ' Abdomen figure requiring EXTRA, It tub | 1 * \M ! essential control, and is designed in /f Kr :\ \ f%>'; \| K \ Nude coutil 38/9 I I IE i OTHER MODELS FOR OTHER FIGURE TYPES |E Sn I '7 '" AVAILABLE Vflfl F If J// GOTHIC BRASSIERES LIFT THE Wal^ bust up FROM BENEATH ! .^^H^mL W J< — "*"^ e P aTent Cordtex arch, that can't sag, V' ..J wilt, crush or go out of shape, is the secret of this DIFFER ENT uplift that not only __ , gj ves a NEW bosom beauty but safeguards \ 'Jra delicate bust tissues from breaking down, 'iwk / because it prevents drag, strain and harm- / TU ' pressure 7/11 GOTHICS ARE MADE FOR SHAPE AS WELL AS SIZE, TOO, f as in the brassiere sketched, with its A * diaphragm band giving that "long line" so J 864/9 ' needful for fashions to r day. Made in tearose material and lace for the Junior Bust. MAY WE REMIND YOU OF THE IMPORTANCE OF BEING PERSONALLY FITTED FOR YOUR FOUNDATION—AND ALSO OF THE FACT THAT WE SPECIALISE NOT ONLY IN THIS SERVICE BUT IN SURGICAL AND MATERNITY FITTINGS TOOALL AVAILABLE WITHOUT COST? SMITH & CAUGHEY Ltd. QUEEN STREET - ... . AUCKLAND keep goad and strong... I training m«u>o<irw««*M» ll •*■ ■ ■ a _«* _ I they're always washed % u «*„« wishy-washy lather that you have to mb y a?dmb U to get^em ; This ihows how Sun- anywhere near clean. And that's the surest way to wear i BK'JTBSStS? J* * ch \ aper to buy Soffi soapSSrelothss Lit I Sunlight Soap— and be sure that your clothes will last you longer. I weU - Sunlight is all pure soap — the one soap backed by L J &(&£!*s?!* ° l Purit> \ h foams U P ***> f sudsy lather that urges out dirt in a twinkling — and no hard rubbing needed. Sunlight deals gently with clothes—adds months of wear to their life. You can see why so many women sa y— ■'!* Pays me to use Sunlight" SOfiP **&*-soapy suds save your c/offies