ADVERTISING THE COLONY.

Auckland Star, Volume XXXVI, Issue 31, 6 February 1905, Page 5

ADVERTISING THE COLONY.

I A-VD CRYSTAL " EXHIBITIONS. l &WISOSS OF THE GOVERNMENT. (By Telegraph.-Own Correspondent.; CHFJSTCHLTU'H. this uuy. c . To c: Ward. v.-ao >peat Saturday . %itehuni. gave a "Lytteltou °. j> reporter some interesting mreganiinff the tup* taken by f rSvemmlßt to advertfe* the colHe said Uia:. noticing °? t in exhibition was to be held in 2££l during January, he had inie t=d the Department at Industries i commerce to get together a oominsive exhibit of this colon, and \l products, so as to bring directly Sir the notice of the large manufac--sur district, of the centre or tngUVhat New Zealand sent Home ia Z. tot of produce, consisting mostly f frozen mutton and lamb, ot whien Lh csxeases were to be placed on riew «teh day of the exhibition. During next another exhibition would U held at tie Crystal Palace. London. This j a3 to last from May to October. The rmiuce exhibited in Liverpool would be Sferred t0 the Ct^ sul Palare EsM " Htion London, and would be supplemented- if necessary, by fresh supplies Ln the "olonv. If the exhibits were ; lacei i in a commanding position he had little doubt that a creditable display would be made, with the best ot results ■o the export trade of the colony. In jhese tunes of keen competition, when m ore favourable market*. -- any rate m re<mrd= distance, were a necessity, they must leave no -tone unturned to brino" under the notice of the consuming markets the superior' quality and finish of our products, and. ad they all more or less depended upon the welfare of -he producer, it behoved them to use every endeavour to insure for him the jest' market and the highest priced for his produce. In connection with the Crystal Palace Exhibitions. Sir Joseph Ward said he had instructed the secretary of the Industries and Commerce Department to visit the principal towns, with the object of interviewing the leading manufacturers in these centres and arranging ior exhibits. There were many other tMngs which he proposed to hare seat, included among which were a large quantity of butter and cheese drawn from forty-five different .factories, a variety of grasses and seeds grown within the colony, an extensive range of eummereial samples of kauri gum, sampics of New Zealand hemp, exhibits of wool in the fleece, washed and greasy. and extensive exhibits of New Zealand umber, prepared and polished. with a view to show their suitability for manufacturing purposes, a special collection of peas, beans and barley grown in the Blenheim district, for which that district is particularly famous, a large exhibit of colonial-made rugs and blankets supplied and exhibited on behalf uf the Woollen Company, which he was pleased to say had been most favourably noticed. The Industries and 'Vimmerce Department would undoubtedlj see that everything , was properly conveyed and looked after, and in England the Agent-General's Department ivohM do ali.in its power to help to display our products and give every information to those inquiring for it. •'I believe," said Sir Joseph, '"that this course would ensure a splendid advertisement for the colony and its products. All the exhibits- for the Crystal Palace Exhibition would rsquire to leave the colony not later than by the steamer Eim-ifatka, which sails *on March 16 nest, Ifcat woaid just give sufficient tune te arrange fee a collection of exhibits. I am quitt oatisfied that a practical illustration such as this of the possibilities of the production of this colony would do an immense amount of good, would promote trade, open up fresh markets, and extend those already established.