Page 2 Advertisements Column 2

Auckland Star, Volume IV, Issue 1195, 21 November 1873, Page 2

REED & BRETT'S AUCKLAND ALMANAC Soil 18 7 4-. THE Publishers beg leave to an--1- nounce the approaching publication of the second Dumber of this Almanac. In doing so they desire to express their extreme gratification and gratitude for the unexpected reception accorded to the first i -sue. In submitting to the residents of the province the first number of what thny were determined to ultimately make a, household necessity, they had calculated on meeting with a certain amount of apathy, and incurring no inconsiderable loss ; and in printing two thousand copies of the Almanac they had expected that at least a thousand would remain on i hand to be given away gratuitously, it wai thcrrfore, with surprise they found before the half of the first month of me year had passed that every cop/ had been sold, and that orders wore pom-ing in from all their agents requiring almost an equal number to that already supplied, a demand which id was found impossible then to meet owing to the type having been distributed. Instead also Of a pecuniary loss it was found that there had resulted a very considerable profit on the first issue. Encouraged by such result* the publishers have no longer hesitancy as to the extent to which they may venture in the endeavour to make their annual an xmrivilled hand-book for the province, and they are resolved that the , corning number will far" excel its predecessor. It is not their purpose to indicate the several points of excellence that will characterise their Almanac for 1874. Suffice to say that through their agents, enquiries by correspondents, and a special commissioner proceeding through the various settlements, Ihe information respecting the several districts will be of the most extensive and exhaustive character, while guided by ))~st experience the publishers have made provision 'for the supply of any additional demand for the publication that is ]=kely to arise. As the agenciei of the Evbninu Star, which will be agencies for the Almanac, are now extended all over the province, the dstribution of the issue will bo prompt and general ; and as it is not the object of the publishers to make any pecuniary profit by tlie transaction, but only to produce that which will be beneficial to the province, interesting and useful to the public, and indicative to their own enterprise, they confidently rely on even an increase in the cordial and substantial encouragement afforded to the first edition. HEED & BRETT, _______________________ Publishers.