RUNNING A PAPER

Ashburton Guardian, Volume VII, Issue 1978, 24 October 1888, Page 3

RUNNING A PAPER

By some nnaeoonntable misapprehension of facts, there is a Urge olasa of people m the TOild who think that it costß little or nothing to ran a newspaper, and if they buy a copy from the neWßboy. when too far from the office to come and beg one, they are regular patrons, and entitled to unlimited favorß. Men call every day at the newspaper offices .to get ft copy of the daily paper, just from the press, for nothing, who would never dream of bepging • pocket handkerchief from a dry goods store, or a pieoe of candy from a oonfeotioner, even upon the plea of old acquaintance, having bought something once before. But this is a gmall drain compared with the free advertising a newspaper is expected to do. Some men who have paid two dollars, at an early period of life, for an advertisement worth four or five, appear to think they are stockholders m the establishment for eternity. They demand the publication of all marriage and funeral notices, obituaries and family episodes for the next forty years, gratis. Speak of pay And they grow indignant. ' ' Don't I patronise joax paper?" "Yes; but you receive the worth of your money for what you pay." J> Sot/' says the patron, "it will cost you nothing to pat this m," which is just as ridi.cnloDß as to »sk a man to grind your axe on Ins grindstone, »nd graciously tell him it won't cost him a cent. It tabes money to ran a newspaper as well as any other business ; no paper will succeed financially that carries a deadhead system. — " Press."