THE FIRST JENNY LIND TICKET
Mr T P. Barnum, m his off-hand and pleasant way, tells m one of tbe monthly magazines the story of the first Jenny Llnd ticket. Ha had enpaged " th«; Swedish Nightingale," after she became famouu here, to aing m American cities. The price be r,aid was high ; but that, he oharacteriecally says, was m itee'f an advertisement. He secured farther publicity by selling the t'esets for the opening concert by auotion, and he shrewdly went to work to set one man against another for the first plaoe, telling each man privately that the notoriety of seoarlng suoh a tioket would be a great business aid. One of the men was a maker of pills ; the other a hatter. The hatter ; eeoared the tioket ; it ooat him as much •s forty-fire pounds but it noised his name everywhere, and it brought orders to his shop for head-gear that made his fortune. The pill-man declared afterwards that had he known all the possesion of suoh a tioket its plied, he would not have let the ohanoe slip for £1000. Barnum states that this Jenny Llnd enterprise brought m about £142,000 for 95 oonoerts given within a period of eight month*.
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Ashburton Guardian, Volume VII, Issue 1742, 17 January 1888, Page 3
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203THE FIRST JENNY LIND TICKET Ashburton Guardian, Volume VII, Issue 1742, 17 January 1888, Page 3
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