AN EFFECTIVE METHOD OF ADVERTISING.

Ashburton Guardian, Volume V, Issue 1517, 26 March 1887, Page 3

AN EFFECTIVE METHOD OF ADVERTISING.

A novel method of advertising has been resorted to by the Seven Sutherland Sinters, whote iihop m located on Fourteenth street, near Broadway m New York. They are all tall, ooraoly we wan, with a Boperabandnnce of soft brown balr reaching to their feet. In their show window— which rej'/icos m an immense p'att'-glass front, raised above three foot fnm the Bide walk— they stand and oomb their wonderful treason from early morn till ten o'olook at night. This commenced long before the holidays, and, as m»y be surmised, tho tonics and invigorate*™ whioh have produced this woud^rful growth of " woman's crowning glory " are i selling like hot cakts. Extra clerks aro employed daily to supply the impatient crowd of customers with whom nature bus not been no Uvish. Speo'a'.ora a^ree unanimously that there must bo sc mot hing beyond tho ordinary m this looio to pro- ( duco euch a mtrvdous growth rf hair on eaoh of the cevan heads. Growda of admirers, of b >th sexes, often blocked the side walk m front of this chop, to the detriment of more modest ehopke'jpors on either aide. Forbearance at length ooased to be a virtue, acd the strong arm of the law was m oked by the indignant neigh-r boors to Btop tbis public hair-ccrablng. They averred that "it was impossible for •hoppers m that vicinity to go anywhere else. Oaoght m the crowd, they were drawn into thid mvotstrom, and camo out with empty purees. Ladles saw nothing, talked of nothing, thought of nothing, and probably bought nothing but the wonderful • hair grower,' whi»;h produced hair 7 feat long and 4 iicbes i • thicknrsa Even customers thnt had doalt with ih*m for years, getting caught m tho crowd m front of the Sutherland's window, became so interested that they forgot nil about other chopping, and hastened home, hugging a bottle <i the " hair grower " to their hearts, It had only cost them rue dollar, whereas the false hair they wore obliged to wear to cover up the baldness ot their hoads ooat ton time* that amount." And so it was with all. Tho hair-comb-ing was complainod of ac a nnisancu, and the ladles voro requested to stop ib at once, cr abide the consequences. Would they do it ? "No !" said the seven sisters firmly and distinctly. " Our magnifioen" tresses, which have exolted the achnuation of kijgfl m (heir palaces and thi envy of womankind tho world over, wo will comb whoa un'3 where wo pleaoo. Ib not Americv a froe country 1" In BpUe of the effort b of their exasperated neighbors to stop them, thpy Btill oomb thsir wavy hair m the window, and the hair- tonic business booms to the detriment of all else In that violnlty.