The Auckland Chronicle. Wednesday, January, 31, 1844. OUR PRESENT QUARTER.
Having, at great expence, and with the most unwearied study, endeavoured to make the Chronicle as complete in its material (as the proprietor trusts he shall be able to make), in the literary arrangements of his Journa', to carry cut those views, he has made arrangements with Mr. GeorGk Buckingham, as General Agent, who was for two years (1841 and 1842). engaged with Mr. G. Arden, Proprietor of the Port Phillip Gazette, now the Editor of the Record and Arden s Sydney Magazine. From the former paper we copy the following extract, to show to our readers the good opinion that Mr. Arden entertained of his capabilities NOTICE TO THE PUBLIC. “MR. GEORGK BUCKINGHAM having re , edeed a permanent engagement, ns Stage Manager *if the Pavilion Theatre , retires by his own wish from the situation of General Agent to the Gazette newspaper and pnnting establishment. Mr. Arden takes I lie opportunity of acknowledging the industry and aptitude which distinguished Mr. Buckingham's services in his interest during the period of his connection with this office.” Competition in the Newspaper Market of Auckland, has obtained for a
term of three year's growth, with a population of two mouaund live hundred souls, three Journals, whose publications present to the public a newspaper three times in each week, almost equal in size to any of the ordinary Colonial Journals ; while the same causes have increased to a measure not easily to be appreciated the labour and outlay of the Proprietor, The detai's of a Printing Office, having attached toit a paper of any local consideration, are extremely complicated, a d difficult to preserve in working order; especially where, as in a Colony of so young a growth, the speies of talent, application, and mechanical labour required, are at all time* inadequate t>* the den arid. \\ hife the necessity of preserving it« standing with the community obligeeach of the local .Mima s to support a large establishment of Printers, the quautity of employment thus placed within their reach, keeps up the price of wages; at the *>ame time the Editor, Reporter, Agent. Col cvtoi s, &c.. without however, the mine f.r i ity, for acquiring or transmitting Intel igencr. With all these drawbacks to an easy and successful course of Newspapt r Printing, we may confidently appeal to the style, and will shortly do so to the general arrangement'* in the Chronicle, as being unexceptionable. No cost wi l be spared this quarter to render it popular and influentia'; no means untried to make it the organ of the latest and most copious inte'ligence; its original articles, emanating from parties having some practice in the profession ; its reports of. domestic transactions, of the proceedings of the local Courts, and of every kind of Mercantile and Marine information, will be as elaborate and accurate as can be given, constant intercourse will be maintained with correspondents of ability, in Sydney and London, besides the Colonies of Port PhiMip, South Austi a ia. Van Diemau's Land, Swan River, and the various Districts of Wellington, Nelson,' Bay' of Islands, <&c., &e., every species of trickery, to obtain notoriety, will be strictly avoided, and the fullest justice accorded to liberal orders of advertisers. To enable the proprietor to continue his exertions, and to maintain his outlay, requires undeviating manifestation of sympathy and justice, on the part of the subscribers of this Journal, it may be briefly expressed as Prompt Payment; however as it is in expression, it is not less easy to assure the sensible reader, in its practice, *it may cost a struggle in the commencement, but once determined on, no custom is so easily preserved, and none is capable of affording such unlimited satisfaction. Could every one be persuaded to adopt the system of cash payment, credit, that vitai disease of young as of old communities, would be discarded ; and with this healthy substitute would comereal gain, free from anxiety. This is not, we feel, the most appropriate opportunity to discuis an abstract question of monetary principles : n<»r do we wish to tax our readers’ patience in endeavouring to gain a point. We have allowed the axiom to escape us, a preliminary to that statement which the affairs of a newspaper business, more than that of any other trade, so pressiiiglv demands; we require prompt payment of outstanding debts; and second cash payments for future transactions. In London.no paper inserts an advertisement without the cash is previously paid, and why the custom should not he adhered to in this colony, no feasible reason has yet been advanced. We observe the Sydney Her ah has introduced this mode of payment, and we are not without the expectation that a short period will enable us gradually to introduce it into the district of Auckland, in the mean time, we appeal to the manly sense of independence so generally displayed in this province, to institute a plan which will place newspaper conductors be-
yond taut want anti difficulty which so •erlo t«ly intei fere* with their exertions in t e pub'io cause. The present price will suffice if payment tan be out ined, let u* meet a response in the public sympathy by a prompt payment of outstanding accounts. With this publication commences a new quarter, ami <nv sincerely trust our Collector will be able to report Quick Returns.
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Bibliographic details
Auckland Chronicle and New Zealand Colonist, Volume 2, Issue 26, 31 January 1844, Page 2
Word Count
898The Auckland Chronicle. Wednesday, January, 31, 1844. OUR PRESENT QUARTER. Auckland Chronicle and New Zealand Colonist, Volume 2, Issue 26, 31 January 1844, Page 2
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