Page 4 Advertisements Column 1

Chronicle (Levin), 15 November 1948, Page 4

#&S DONTBUY '' F0UNDAT10N ' 0VER ™E ! COUNTER ; ' ^ The new, form-fitting fash- $wl'f ^ | ions eall for foundations that * j|p||l | really are foundations for f |||m n! !$/^ 1 your new clothes. They \ | must fit exactly . . . cling \ ^ , . •• | elosely „ , . sculpt you into V- " .J$m 4"; continuous, flowing lines! Pl JF But foundations can only' do J J % 1 this when they fit. And ^^JL--3Bs foundations can only fit when they are tried and test- ^■■■■■■>^"' J V ed to stay in place while you .- • wear them! That's why l1 ^ # # liPv' 1 person al fitting by a qualified [ corsetiere is a necessity ! • ^ §. ' 7 ^ This wise woman who is being personally fitted wfears a Berlei stepin fashioned in dainty flowered bastiste and talon zipped for speedy dressing! 'S>/ FINE FIGURE FLATTERERS / . ' Little Berlei wrapons . . . designed to do the right things, in the right places ffor your figure! Berlei wrapons (as •• ' illustrated) come in pastel pinlc satin - with elastic side panels to trim your ) , Z hips ! Lightly boned front and back jj " « 1 • • • they'll keep you line perfect!: ) I J"" TRY A BERLEI •tvi 1 FRONT-LACE FOUNDATION ixA I FOR A SMOOTH FIGURE . . . ierr SO COMFORTABLY ACHIEVED! LV- y0U'Ve never worn a Berlei ^sslr*3oa> " front-lace ask our corsetiere to ym & i let you try one J^Fjg t ... you'll be sur- rl prised at the ^SJgBr /L 1 I ease with which c°1Vy«a * \ it moulds your • \\ ' | figure. A Berlei ® \V ) V_ ' f front-lace pro- \ ' £ v i vides the extra nr rvnr-' \ 1 support many |\ vpfj / l I women need ... / f\%]} / J j smooths those / / w \ vf - / ' bulges^ right out / I \pfr $0^ I BERLEI FOUNDATIONS ARE MADE f IN FIVE FIGURE TYPES (WITH 13 ry 1 7 i VARIATIONS) TO FIT NOT ONLY fo"TW YOUR MEASUREMENTS BUT YOUR Afl Mf ■ FIGURE CHARACTERISTICS AS WELL. IT TAKES A QUALIFIED ^ff>/ X 'f \ CORSETIERE TO CHOOSE THE vJ 1 1 Mr % \ BERLEI THAT'S EXACTLY RIGHT -4 IM FOR YOU . . . THAT'S WHY IT'S IM- — J# h~ PORTANT TO BE PERSONALLY H3f & j FITTED. YOU'LL BE ASSURED OF I' : il GETTING THE RIGHT - FOUNDA- Ij. S / TION AT W. M. CLARK'S WHERE A W|T^_/ QUALIFIED CORSETIERE WILL FIT I I / YOU PERSONALLY AND QUITE \\ / FREE OF CHARGE! \V, / | W. M. CLARK Ltd. LEVBfS BEST STORE , | . .. , ' / • _ 8